AMBER Alert Europe media list & how it looks

An AMBER Alert* reaches millions of people within minutes. When an AMBER Alert is issued by the police, the picture of the AMBER Alert child is instantly visible everywhere via dozens of different media. The AMBER Alert system exists out of the following components, such as SMS Text messages, social media, apps and the Google Child Alert (also called Google AMBER Alert in some countries):

  • TV and radio

    TV and radio

    There are agreements in place with major TV and radio broadcasters, for example the Dutch NOS, ANP, SBS and RTL. As soon as an AMBER Alert is issued, it goes on air (during TV programs for example as a tickertape or as an extra news flash in the first commercial break). The news flash is automatically and digitally prepared for the TV and radio stations.

  • Highway signs

    Highway signs

    If information on the car of the abductor is available (such as license plate numbers), an AMBER Alert is also automatically published on digital highway signs.

  • Google AMBER Alert / Google Child Alert

    Google AMBER Alert / Google Child Alert

    Additional information on AMBER Alerts (also called Child Alerts in some countries) can be displayed on Google Search or Maps with this tool. In the US and most countries who (intend to) use it, it’s simply called Google AMBER Alert. Some countries are considering using the name Google Child Alert instead.

    Information is only displayed when an AMBER Alert / Child Alert is active and someone uses Google to search for more information on the alert. This limits the use of this tool to the people who are already aware of the missing child. That’s why this is not an alerting tool as such, but more a tool that facilitates faster searching for more information on an active AMBER Alert. Google AMBER Alert is already in use in the US and will be introduced into some European countries shortly.

  • Missing Children Map

    Missing Children Map

    On the AMBER Alert Europe website, there is a Google map with all endangered missing children and active AMBER Alerts in Europe. On the website of its members in the Netherlands and Germany, a similar Google map of endangered missing children shows the missing children in those countries.

  • Online banners and advertisements

    Online banners and advertisements

    People surfing the web, playing a game on their mobile phone or using apps are informed immediately and proactively of a missing child through online advertisements. Anyone in a specific area will see the photo and description of the missing child.

  • Large TV screens (Digital Signage)

    Large TV screens (Digital Signage)

    AMBER Alerts automatically appear on large TV screens in for example supermarkets, cinemas, indoor children playgrounds, day care centers, swimming pools and sports centers. For example, download the Dutch AMBER Alert for large screens.

  • SMS with photo

    SMS with photo

    When an AMBER Alert is issued, subscribers immediately receive an SMS text message. With a link to the AMBER Alert mobile website, people can see a ‘missing’ notice featuring a photo of the child. For example, register for the Dutch SMS Alerts.

  • PC pop up

    PC pop up

    When an AMBER Alert is issued, a pop up message with the AMBER Alert notice immediately appears on tens of thousands of PCs. This pop up message is not stopped by pop up blockers. For example, download the Dutch PC pop up.

     

  • Facebook

    Facebook

    AMBER Alerts are also issued via various Facebook pages. The official Facebook page of AMBER Alert Europe is facebook.com/AMBERAlertEurope. The site gives users information regarding AMBER Alerts in Europe and other current news.

  • Twitter

    Twitter

    AMBER Alerts are also displayed via Twitter. AMBER Alert Europe uses the following Twitter-account: @amberalerteu. By following this account, users receive information regarding AMBER Alerts and other current news.

  • Apps

    Apps

    With an AMBER Alert App, users receive a push notification when an AMBER Alert is issued. For example, the Dutch AMBER Alert App is available for iOS and Android and the German AMBER Alert App also (iOS and Android).

  • Website pop ups and banners

    Website pop ups and banners

    On many major news sites, including the Dutch telegraaf.nl and uitzendinggemist.nl and on thousands of other websites, a pop up screen or banner with the picture of the missing or abducted child automatically appears when an AMBER Alert is active and someone visits this website. For example, please download the Dutch AMBER Alert Website Alert or the AMBER Alert Banner.

  • PC Screensaver

    PC Screensaver

    Active AMBER Alerts are also displayed via a screensaver – intended for schools, libraries and other organizations that have a lot of PCs in screensaver mode part of the day. The screensaver also shows current missing children posters. For example download the Dutch AMBER Alert screensaver.

  • E-mail with printable poster in attachment

    E-mail with printable poster in attachment

    When an AMBER Alert is issued, users immediately receive an email Alert. This E-mail Alert often includes a picture of the missing child. Please register for the AMBER Alert Europe E-mail Alert. In the Netherlands for example, this email also has an attachment containing a printable AMBER Alert notice which can be posted in shops, community centers and schools. To register for the Dutch E-mail Alert, please click here.

  • AMBER Alert Poster

    AMBER Alert Poster

    When the police issues an AMBER Alert, citizens can forward, display of print out automatically generated posters with the picture of the missing child. In case of a Dutch AMBER Alert, the poster can be downloaded here.

  • RSS NewsFeed

    RSS NewsFeed

    With the AMBER Alert RSS newsfeed organizations develop their own applications displaying AMBER Alerts, such as existing advertising TV screens in large fast-food chains. The AMBER Alert Europe newsfeed: http://feed.amberalert.eu/rssext.xml.

  • Mobile website

    Mobile website

    AMBER Alerts are automatically displayed via a mobile website. When there is an active AMBER Alert, this website automatically displays a photo of the missing child. An AMBER Alert SMS Alert message often contains a link to a mobile website. For example, visit the Dutch mobile website: www.amberalert.nu.

  • Screens in Public Transport

    Screens in Public Transport

    When an AMBER Alert is issued, the photo of the missing child is automatically displayed on TV screens in public transport (e.g. buses, trains). For example, download the Dutch AMBER Alert for screens in public transport.

  • Railway Stations / Airports

    Railway Stations / Airports

    When an AMBER Alert is issued, the photo of the missing child is directly shown on large screens in airports, railway and metro stations in Europe. For example, to display Dutch AMBER Alerts in airports, railway and metro stations, please click here.

  • Railway Personnel

    Railway Personnel

    When an AMBER Alert is issued, all employees of the Dutch National Railways immediately receive a message with a photo of the missing child on their handheld computers. Register your entire organization for AMBER Alerts in Europe, via this link.

  • Supermarkets /Cinemas

    Supermarkets /Cinemas

    When an AMBER Alert is issued, the photo of the missing child is instantly visible on large TV screens in shopping malls, supermarkets and cinemas. For example, download the Dutch AMBER Alert for screens in public spaces.

  • Police

    Police

    AMBER Alerts are also disseminated to the police via various networks, including mobile phones, PCs, TV screens and the C2000 network. Please register your entire organization for AMBER Alerts in Europe.

  • 116 000 Hotline

    116 000 Hotline

    The 116 000 is the European hotline number reserved by the European Commission for missing children. This number is connected to the national organization that is specialized in dealing with these cases. For more information please click here.

* In some countries alternate names are used, such as Child Rescue Alert (UK), Child Alert (Belgium), Alerte Enlevement (France), etc.